Top 4 Tips for Stretching Your Marketing Budget

Top 4 Tips for Stretching Your Marketing Budget picDo you feel like your marketing budget is holding you back? Is there just not enough room in your budget to do all of the things that you would like to do? You cannot increase revenue without marketing and making more sales, so you have to find some way to stretch that budget out and still get the results that you are looking for. There are a few different things that you can do.



Analyze Your Tactics and Cut What Is Not Working


Take some time to pour over all of your marketing tactics and find out what has the highest conversion rates. Do you get more results from working in print marketing or from an internet based veterinary marketing service? How does cold calling work when compared to sending out material in the mail? Keep the things with high conversion rates and do away with anything that is costing you time and money for minimal results.



Do It Yourself


You might be tempted to run out and hire a professional for every part of the job, but you don’t always have to do so. Need a new picture taken of an upcoming product? You could pay someone for press shots, or you could take the pictures and run them through post-production on your computer. Be careful with this, though; you don’t want to spend so much time doing it yourself that you cut into what you are actually supposed to be doing in your position.



Take Advantage of Bulk Pricing


Let’s say that you are going to be sending out postcards to all of your prior customers so that you stay fresh in their minds. It’s a great idea to do this around the holidays; but it often costs much more per item to order multiple small batches than it costs to order one bulk shipment. You can get more for less.



Reduce Turnaround Time on Materials


The sooner you get your materials to the public, the sooner you are going to see results. Try to increase your speed as much as possible so that you can see some related income, helping to supplement that budget. Check into your distribution processes. Are there any parts that could be eliminated or simplified? Making such small adjustments along the supply-chain can lead to large time savings.



You don’t have to give up on marketing just because you have a small budget; you just have to be smarter about how you use what you have. If you spread your resources wisely, you could end up getting the same results without so much wasted capital.